Friday, March 22, 2013

Carrefour - mascot

I made this mascot in the shape of a shopping trolley for a training program that was delivered to the employees of the French supermarket Carrefour. The success of this little guy was quite big, as people named it "Carrfy" and uploaded its picture on their mobile phones. As a learning tool, it certainly met its purpose; the variations of the initial design supported visually the content: "attention", "do not!",  "hurray!", "winner", "question".








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