The Yellow Alder: 2013

Wednesday, May 15, 2013

Doctor MIT - wesite

This is the website that supports the Romanian TV show Doctor MIT.
The main request for this website was to be very user friendly and "clean" as it is both the "storage room" for all the TV shows and a place to interact with the audience.
Click here to access the website.

Doctor MIT - logo

This project is one of my favourites just lately - it is a Romanian TV show that analyses the medical myths: fact or fiction.

Check the Doctor MIT website here.

Friday, May 3, 2013

The Archery Shop - Website

This is a design that I made for the on-line shop that is selling archery equipment in UK and the rest of the Europe. Follow the link below to access the site:
Go to The Archery Shop website

Friday, March 22, 2013

Stem Sure - fridge magnets

Fridge magnets are great because they are attractive, unusual and, above all, useful. Clients will want to keep them and the company logo gets a special place.

Celebrating a colleague

The brief for this job was initially asking for a "diploma" that had to be awarded for 10 years of activity to the CEO of a company. Instead, I decided to make it as a poster, to be framed and put on the wall. The approximate translation is "There's only one Madi that's as good as 10".

MMM - banners

MMM is a personal management consultancy company that needed a couple of banners to celebrate 10 years of activity and their new positioning: "Learning Architects".

Stem Sure - poster

What's a company without a poster that announces the its benefits and lets people know how to get in touch. The poster says: "Take a picture with your phone. Thus, you will have saved our phone number and you can call our medical representative." The poster has also a zone that refers to the company leaflet and a smart code to the website page, inviting people to find out more.

Stem Sure - harvesting kit design

This is the design for the Stem Sure harvesting kit, a light and feminine approach to a medical content.

Stem Sure - brochure

Stem Sure, the Danish stem cell bank, uses this brochure to advertise the unique benefits of the company and the price range. The concepts is part of the "Made in Denmark" communication strategy that uses Danish icons.

brochure exterior

brochure interior

Stem Sure - exhibition stand design

As Stem Sure is part of many annual fairs and exhibitions, I designed this modular stand that can be set in place really easy. It consists of several 1m wide "wallpapers" that can be swapped and replaced to suit the different advertising needs.

Stem Sure - harvesting kit display

The Stem Sure harvesting kit is an important feature of the selling process, as it is one of a kind on the market, offering unique features and items. This is a plexiglass display, illuminated from the interior and branded with printed stickers.

Rocca - folder

This is the folder that Rocca, the tailor made furniture company, requested for their clients. I decided to make a series of three designs, one for every division of the company, with iconic pieces of furniture.

Rocca - website

Follow the link below to see the design for Rocca - the tailor made furniture company. Go to Rocca website

Heat Plus - website

Follow the link below to see the design for Heat Plus - the company that offers underfloor heating solutions. Go to Heat Plus website

Amass - website

Follow the link below to see the design for Amass, the company that offers heating solutions. Go to Amass website

Orange Concept Store - posters

The Orange Concept Store in Bucharest that promotes and encourages culture and self expression. They organised a series of events, one every evening of the week, that were dedicated to film, sport, theatre, music etc. These are some of the posters for them.

James - poster

James was a modern ballet show and this is its poster :)

Euforia - car branding

The women TV channel, Euforia, wanted a feminine, spring-like design for their cars. I laid the logo on a background made from pink splatters and butterflies - the Euforia icon.

Amass - car

A car branding is what takes the advertising out into town and on the streets, exposing the logo and the company identity to many-many people. Amass, a heating solutions company, had dark blue cars and a red logo. The red spire is suggesting the heat and makes a nice contrast with the dark colour.

Carrefour - mascot

I made this mascot in the shape of a shopping trolley for a training program that was delivered to the employees of the French supermarket Carrefour. The success of this little guy was quite big, as people named it "Carrfy" and uploaded its picture on their mobile phones. As a learning tool, it certainly met its purpose; the variations of the initial design supported visually the content: "attention", "do not!", "hurray!", "winner", "question".

Stem Sure - leaflet

Stem Sure, the Danish stem cell bank, needed a leaflet to promote a contest with prizes during a baby & pregnancy fair in Bucharest. The concept of the material is part of the communication strategy "Made in Denmark" which uses Danish icons - here, the Little mermaid.

Rocca - brochure # 2

Rocca, the tailor-made furniture company, participated to a furniture fair. They wanted to increase their sales by offering their clients a system of buying points and spend them on different combinations of furniture. The large format (A3 folded in 3) allowed the entire range to be displayed on the interior.

Heat Plus - brochure

Heat Plus provides underfloor heating solutions. This material is promoting the company's range of products and benefits in a format that is meant to be part of an A4 folder.

Wednesday, March 13, 2013

Rocca - brochure

Rocca, the tailor-made furniture company needed a brochure to present the clients their range of services and products. I proposed a simple and elegant design, visually centered on featured pictures and textures. The folded brochure is a simple square but it unfolds in a large format to present the content.

The exterior of the brochure

The interior of the brochure